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DAHCRA SEPTEMBER 14TH MEETING AGENDA 188 Inverness Drive West Wellshire Room, First Floor of Corporexs Building Englewood, CO 80112 EXCITING NEWS! BAYARD ADVERTISING WILL BE HOSTING THE EDUCATION SECTION. LOOK WHAT WILL BE HAPPENING! About the speaker:
Eric Holwell – Director of Interactive Strategy for Bayard Advertising
In addition to overseeing Bayard's Search Marketing and Social Networking divisions, Eric Holwell researches, develops, manages and consults on all online recruitment marketing strategies for Bayard clients. He dedicates a large part his time defining online talent pools of active and passive job seekers, developing and managing digital employer brand assets, creating candidate engagement strategies via Search and Social Networks and measuring ROI through multiple channels. He has helped over 30 hospitals improve their online reach and engagement with healthcare professionals.
Eric has been with Bayard Advertising for 5 years and has a BS in Marketing from Metro State.
Topic: SEM - Search Engine Marketing
Over 90% of internet users perform some kind of search when researching information. Google owns 65% of those searches; Yahoo and Bing are two distant competitors but changes are coming. More than 28 million searches for “nurse jobs” were performed on Google in July of 2010. The two main recruitment aggregators, Indeed and Simply Hired, have become hugely significant in recruitment practices as they continue to grow, now receiving as much traffic as Careerbuilder which has become stagnant in growth. Learn how SEM is an important part of the candidate experience and how to make it easy for the right people to find your jobs. Key things you will walk away with are:
· Learn how active and passive job seekers engage with search
· Careerbuilder and Monster – job boards or search engines?
· Learn about the Bing and Yahoo merger and what it means for advertisers
· Go beyond Google Search results - learn about display advertising with free impressions, low CPCs and stronger ROIs
· Know the difference between Search Engines and Aggregators and which ones are best for your recruitment objectives
· Real time search - what is it and how do you show up in it
· Case study - How Concorde used Indeed to hit a homerun
· Case study - How a complete SEM strategy increased an important candidate pool by 260% for a large healthcare system
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